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Nike commercial with Oscar Pistorius

August 9 2008 | by

Watching the opening ceremony of the Olympics in Beijing last night, and was stunned by Nike’s commercial, titled “Courage.” It was an emotionally charged advertisement that celebrated past Olympics winners and other notable athletic accomplishments. I was very, very proud to watch the end of the commercial: South African sprinter Oscar Pistorius running across a field track on his blades.
Click here to see the ad: Nike Courage

According to Nike, “The commercial celebrates courage as the essence of the ‘Just Do It’ spirit,” said Joaquin Hidalgo, Nike Vice President of Global Brand Marketing. “The fast paced cut takes viewers on an inspiring journey highlighting obstacles athletes at every level must face and overcome.” Go Oscar!

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