American Airlines and the American Association of People with Disabilities (AAPD) are asking the public to help select the first winner of the “Altitude Award,” which honors the best U.S. television commercials featuring authentic depictions of people with disabilities.
The finalists include Coca-Cola, Royal Caribbean Cruise Lines, Chesapeake Services, Texas Lions Camp and the Courage Center. Companies and advertisers were asked to submit innovative, original television commercials that portray people with disabilities in a positive and progressive light. The public is invited to visit www.aa.com/altitudeaward and vote for their favorite commercial from the top five finalists. The voting starts today and continues through Oct. 23.
The final five commercials are showcased in an online gallery for final public voting. The finalist with the most votes will receive the Altitude Award along with highly coveted free advertising onboard American Airlines planes. The Altitude Award-winning ad will be announced in November.