PepsiCo, through its Dream Machine recycling initiative, has made a $500,000 donation to the Entrepreneurship Bootcamp for Veterans with Disabilities, a national program offering career training, education and job creation for post-9/11 U.S. veterans with disabilities. PepsiCo presented the donation this past weekend during a ceremony at Syracuse University, home to the Whitman School of Management, where the EBV program was founded.
PepsiCo says it will make a minimum contribution to Entrepreneurship Bootcamp of $500,000 per year over the next several years. To encourage recycling, Pepsi will also contribute an additional $250,000 to the program for every 10 million pounds of recycled material collected in Dream Machine kiosks and bins, which can be found in 14 states at high-traffic locations such as gas stations, shopping malls, sports arenas and university campuses.
“Through the Dream Machine program, PepsiCo is playing a direct role in helping our veterans with disabilities realize the most American of all dreams – business ownership,” said J. Michael Haynie, EBV founder and Assistant Professor of Entrepreneurship at Syracuse University’s Whitman School of Management. “The Dream Machine program will have a profound and enduring impact on the lives of so many of our veterans and their families, and the EBV program and our veterans-turned-entrepreneurs are exceedingly proud to have PepsiCo as a partner.”
The Dream Machine recycling initiative is a multi-year collaboration with Waste Management, Keep America Beautiful and Greenopolis and is part of PepsiCo’s goal to increase the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018.
In addition to supporting U.S. veterans with disabilities through the Dream Machine program, PepsiCo contributes to national veteran-related causes including American Corporate Partners and the Bob Woodruff Foundation. Through the Pepsi Refresh Project, the company has awarded $575,000, to date, in grants that support American military troops and veterans. Just recently, PepsiCo launched Valor, an employee resource group that aims to recognize, appreciate and support military veterans, their families and the communities in which they live and work.
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