Reaching the Disabled Demographic
Very few companies market to the
disabled, but this demographic is “a marketers’ dream come true,” says Nadine Vogel, founder and president of Springboard Consulting.
Very few companies market to the
disabled, but this demographic is “a marketers’ dream come true,” says Nadine Vogel, founder and president of Springboard Consulting.
The American with Disabilities Act is more powerful than ever before. Attorney Michael Soltis talks about how companies can protect themselves while giving workers with disabilities a method to make the strongest case possible for their accommodation needs.