Marketers Show Support for the Disabled with Advertising
More companies are advertising to the disabled market as the weakened economy has brought about a "shift in attitudes [that] represents an opportunity to connect with the public on less mercenary — and more altruistic — levels," according to the New York Times.
Very few companies market to the
disabled, but this demographic is “a marketers’ dream come true,” says Nadine Vogel, founder and president of Springboard Consulting.