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	<title>disability news  &#124; assistive technology &#124; disability employment &#187; marketing</title>
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		<title>Through Milk-Bone’s Eyes</title>
		<link>http://abledbody.com/2010/05/07/through-milk-bone%e2%80%99s-eyes/</link>
		<comments>http://abledbody.com/2010/05/07/through-milk-bone%e2%80%99s-eyes/#comments</comments>
		<pubDate>Fri, 07 May 2010 07:00:21 +0000</pubDate>
		<dc:creator>Suzanne Robitaille</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[autism]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Milk-bone]]></category>
		<category><![CDATA[physical disabilities]]></category>
		<category><![CDATA[service dogs]]></category>
		<category><![CDATA[special needs]]></category>

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		<description><![CDATA[Fresh breath for dogs is just the beginning. Milk-Bone has a new campaign to help fund service dogs for people with physical disabilities through sales of its pet snacks.  “We enable consumers to give back,” says Milk-Bone’s senior brand manager Jason Wehner.]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Marketers Show Support for the Disabled with Advertising</title>
		<link>http://abledbody.com/2009/03/31/marketers-show-support-for-the-disabled/</link>
		<comments>http://abledbody.com/2009/03/31/marketers-show-support-for-the-disabled/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 22:44:57 +0000</pubDate>
		<dc:creator>Suzanne Robitaille</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[special olympics]]></category>

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		<description><![CDATA[More companies are advertising to the disabled market as the weakened economy has brought about a "shift in attitudes [that] represents an opportunity to connect with the public on less mercenary — and more altruistic — levels," according to the New York Times.]]></description>
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		<title>Reaching the Disabled Demographic</title>
		<link>http://abledbody.com/2009/03/26/reaching-the-disabled-demographic/</link>
		<comments>http://abledbody.com/2009/03/26/reaching-the-disabled-demographic/#comments</comments>
		<pubDate>Thu, 26 Mar 2009 01:50:34 +0000</pubDate>
		<dc:creator>Suzanne Robitaille</dc:creator>
				<category><![CDATA[Life]]></category>
		<category><![CDATA[Disabled]]></category>
		<category><![CDATA[expert view]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Nadine Vogel]]></category>
		<category><![CDATA[special needs]]></category>

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		<description><![CDATA[<img src="http://abledbody.com/wp-content/uploads/2009/03/nvogel_120.jpg" alt="Nadine Vogel" title="Nadine Vogel" width="120" height="160" class="alignleft size-full wp-image-250" />

Very few companies market to the
disabled, but this demographic is “a marketers’ dream come true,” says Nadine Vogel, founder and president of Springboard Consulting.]]></description>
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