Fresh breath for dogs is just the beginning. Milk-Bone has a new campaign to help fund service dogs for people with physical disabilities through sales of its pet snacks. “We enable consumers to give back,” says Milk-Bone’s senior brand manager Jason Wehner.
Break out the balloons! Sunday marks the 19th anniversary of the Americans with Disabilities Act (ADA), the law that guarantees equal opportunity for the nearly 54 million Americans with disabilities. Signed by President George H.W. Bush in 1990, the ADA touches many areas of life, including employment. Hold on, did that balloon just deflate? I’ve just [...]
The Supreme Court will soon decide whether parents who unilaterally place their child with special needs in private school, instead of first choosing public school services, should be reimbursed for their efforts.
Three in five parents of children with special needs have no plan to cover the cost of caring for their child when they no longer are able to do so, says a new study by Hartford Financial Services.
Very few companies market to the
disabled, but this demographic is “a marketers’ dream come true,” says Nadine Vogel, founder and president of Springboard Consulting.
U.S. corporations have been paying a lot more attention to the 54 million adults--nearly 20% of the nation's population--that have mental or physical disabilities. And with 6.3% of American children between the ages of 5 and 15 suffering from a disability, companies are also focusing on working parents who care for them.
Several schools across the country are trying a new technique called video self-modeling, designed to improve social behavior in autistic children. The concept is simple: Record an autistic child prompted to perform a social skill properly, edit out the prompts and show the child footage of himself or herself performing the skill appropriately.
Before I start blogging about the gadgets and devices that I discovered at the Assistive Technology Industry Association (ATIA) conference in Orlando, I wanted to write about something I have been chewing on for the last 24 hours, which has ultimately altered the way I am going to approach my upcoming book, The Illustrated [...]
Wednesday’s New York Times Well column, written by Tara Parker-Pope, talks about celebrities and mental health. It’s a timely topic, as Ms. Pope points out. Lately, celebrities from Britney Spears to Dennis Quaid have spoken out on behalf of medical conditions in an effort to raise awareness, which in turn, also makes good tabloid copy. [...]
Americans with disabilities were given a voice last night with President-elect Obama’s victory speech in Chicago. “If there is anyone out there who still doubts that America is a place where all things are possible; who still wonders if the dream of our founders is alive in our time; who still questions the power of [...]
